It is incredulous that the consumers by year 2015 will download 25 billion mobile apps to their smart phones. A recent survey by YouGov and Lady Geek has proved that even amongst 18-24 year olds, women were nearly twice as likely to never have downloaded a single app, compared with their male counterparts. That’s right, not a single app. hangs head in shame.
It is going to change and Grazia Daily may be about to change all that. We will soon be launching a weekly online fashion series of Lady Geek’s The App Show hosted by our very own Web Editor Angela Buttolph, who will be showcasing the hottest beauty/fashion/designer/shopping and style apps on offer, and trying them out to decide which the best are and whether they are worth downloading.